Our new visual identity is much more than just a logo – it’s part of our creative DNA. The genesis of the new visual identity is equally focused on Dancewave’s values and personality. By looking to the Brooklyn Bridge for inspiration, we have taken a local, iconic and unifying symbol, and used it to form an identity that represents the convergence and divergence of peoples and ideas. The culmination of this cultural kaleidoscope is authentic expression through dance.
Owing to its bold lines and mosaic-like forms, the new Logo-mark represents the energetic uniqueness which Dancewave embodies.